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PROFESSIONAL EXPERIENCE

Education
Master of Science @ University of Tennessee

2004-2006

 

Recreation Administration (major)

Sport Management (minor)

 

 

Bachelor of Science @ University of Tennessee

2000-2004

 

Communications : Journalism & Media (major)

Political Science (minor)

Work Experience
Founder / Owner
Simply Audrey

​2019 - Present

 

  • Founder of a high-end designer boutique specializing in new and vintage apparel, accessories and shoes

  • Developed and maintain www. simplyaudrey.com

  • Manage daily operations including ensuring topnotch customer service, digital marketing efforts, supervising staff (pre-Covid), planning promotional events, securing inventory and fulfilling orders
     

Director of Marketing & Communications
Durham Prosthodontics

​2015 - 2019

 

  • Responsible for all internal and external communications, including print, digital and web communications, as well as the coordination of various referral events

  • Responsible for both long-term strategic planning, as well as the day-to-day operations of all marketing-related tasks, including overseeing various platforms, tools and relationships with vendors

  • Perform human resources responsibilities for staff which include employee incentive programs, staff development, performance evaluations, and overall team culture; lead our Core Team bi-monthly meetings

 
Director of Communications
Duke-affiliated Caring House

​2015 - 2016

 

  • Wrote inspiring copy, designed, oversaw print production and mailing of all collateral and communications for fundraising solicitations, special events, annual reports, special invitations and donor correspondence

  • Developed and implemented both traditional and creative marketing strategies to advance the organization’s resource development efforts and profile in the community

  • Communicated effectively with high-profile community members and donors

  • Assisted in planning and executing the annual black-tie Caring House Gala at The Washington Duke Inn

  • Oversaw the designing and development of a new website; website is still in use today

 
Director of Marketing & Events
University of North Carolina, Campus Recreation

​2010 - 2015

 

  • Develop indivualized, comprehensive marketing and communications plans to promote UNC Campus Recreation programs, events and facilities

  • Facilitate the follow-through of all marketing campaigns, including graphic design, public relations initiatives, social media outreach, etc.

  • Coordinate, staff and facilitate departmental special events and fairs for the campus community

  • Develop and foster various partnerships and collaborations within the university community

  • Supervise staff of 20 to include full time Marketing Coordinator and Graphic Designer

 

 

Account Executive
Asayo Creative, Inc.

​2009-2010

 

  • Responsible for effectively managing exisiting and potential client relationships and coordinating all client needs within the agency

  • Responsible for other tasks, including, but not limited to, writing press releases and RFPs, copy editing, negotiating sponsorships and contracts, and pursuing sales

  • Established and monitored organizational systems to increase team productivity and efficiency

 

 

Account Coordinator
Charles Ryan Associates

2008-2009

 

  • Served as a liaison to coordinate all client needs, including creative, advertising and public relations needs 

  • Responsible for other tasks, including, but not limited to, coordinating events and open houses, media tracking, research support, copy editing, writing press releases and additional media outreach

  • Acted as Account Executive on three separate accounts

Professional Skills

Adobe Creative Suite 

  • Photoshop

  • InDesign

  • Illustrator

 

Social Media Management

  • Facebook

  • Instagram

  • Twitter

  • Sendible

  • HootSuite

 

Web Programs

  • MailChimp

  • Canva

  • Wix

  • Shopify

  • Google Analytics

  • Prezi

  • Basecamp

Personal Skills

Integrated Marketing Communications

Event Planning

Branding & Identity Strategies

Graphic Design

Web Content Management

Team Management

Fundraising

Verbal & Written Communication

Philanthropy

Junior League of Orange and Durham Counties (2013-2016)​

  • 2014-2016, Communications Committee

  • Spring 2014, Provisional Class Committee

  • Fall 2013, Co-chair of the Provisional Class Committee

  • Spring 2013, Chair of the Provisional Group Project

 

Community Work

  • Durham Fire Dept.

  • Healthy Girls Save the World

  • Dress for Success

  • JLDOC Bargain Sale

  • JLDOC Home Roam

  • Durham Rescue Mission

  • Caring House

Gamma Sigma Sigma Service Sorority (2002-2004)

  • Focused on serving the Knoxville community through extensive volunteer work

  • Included volunteering with March of Dimes, Red Cross Daycare and much more

Senior Special Events Coordinator
West Virginia University, Cancer Centers

2006-2008

 

  • Responsible for coordinating, publicizing, supervising and evaluating all special events and fundraisers to benefit the Mary Babb Randolph Cancer Center and the Betty Puskar Breast Care Center

  • Fiscal responsibilities included generating donors, devising and managing multiple budgets, negotiating sponsorships and contracts

  • Served as Development Office Manager overseeing full time Development Officer, as well as multiple interns and student employees

  • Served as Tournament Director for the LPGA Durhamed Futures Tour, organizing the entire golf tournament, including securing sponsorships, advertising and marketing initiatives, and coordinating the week’s special events, which included a fashion show, sponsors’ party, survivors’ walk and corporate pro-am

Assistant Director of Summer Programs
Episcopal School of Knoxville

2006 (summer)

 

  • Governed all aspects of recreational activities and programming

  • Responsible for training, supervising, scheduling and evaluating all staff

 

 

Fitness Programs Graduate Assistant
University of Tennessee, RecSports

2004-2006

 

  • Supervised staff of 65+, to include recruiting, training, scheduling and evaluation of all student employees

  • Coordinated special events and departmental projects

  • Developed Personal Training Program and increased variety and frequency of Group Fitness Classes

Public
Speaking
  • 2014 National Intramural Recreational Sports Association (NIRSA) National Conference (Nashville, TN), The Body Beautiful Project: Promoting Holistic Views of Health & Positive Body Image
  • 2014 UNC Student Affairs Professional Development Session (Chapel Hill, NC), Personality & Leadership Styles: Discover Your “True Colors”
  • 2013 NIRSA National Conference (Las Vegas, NV), Marketing Avengers: Super Promotional Ideas, Innovations & Best Practices
  • 2012 UNC Student Affairs Professional Development Session (Chapel Hill, NC), Social Media Trends in a University Setting
  • 2010-2013, Served as a Guest Lecturer for UNC-CH Department of Exercise and Sport Science
Additional
Training

On-site Event Manager (freelance)

Durham State of the City

March 2017

 

Sports Administration Intern

Knoxville Ice Bears Professional Hockey Team

2005-2006 season

Event Facilitator

Nationwide PGA Knoxville Golf Open

summer 2005

Marketing and Public Relations Intern

Knoxville Museum of Art

summer 2004

Cheerleading Program Coordinator

Episcopal School of Knoxville

2003-2004 season

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