Karen H. Cunningham
Marketing, Communications & Event Planning Specialist
PROFESSIONAL EXPERIENCE
Education
Master of Science @ University of Tennessee
2004-2006
Recreation Administration (major)
Sport Management (minor)
Bachelor of Science @ University of Tennessee
2000-2004
Communications : Journalism & Media (major)
Political Science (minor)
Work Experience
Founder / Owner
Simply Audrey
2019 - Present
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Founder of a high-end designer boutique specializing in new and vintage apparel, accessories and shoes
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Developed and maintain www. simplyaudrey.com
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Manage daily operations including ensuring topnotch customer service, digital marketing efforts, supervising staff (pre-Covid), planning promotional events, securing inventory and fulfilling orders
Director of Marketing & Communications
Durham Prosthodontics
2015 - 2019
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Responsible for all internal and external communications, including print, digital and web communications, as well as the coordination of various referral events
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Responsible for both long-term strategic planning, as well as the day-to-day operations of all marketing-related tasks, including overseeing various platforms, tools and relationships with vendors
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Perform human resources responsibilities for staff which include employee incentive programs, staff development, performance evaluations, and overall team culture; lead our Core Team bi-monthly meetings
Director of Communications
Duke-affiliated Caring House
2015 - 2016
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Wrote inspiring copy, designed, oversaw print production and mailing of all collateral and communications for fundraising solicitations, special events, annual reports, special invitations and donor correspondence
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Developed and implemented both traditional and creative marketing strategies to advance the organization’s resource development efforts and profile in the community
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Communicated effectively with high-profile community members and donors
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Assisted in planning and executing the annual black-tie Caring House Gala at The Washington Duke Inn
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Oversaw the designing and development of a new website; website is still in use today
Director of Marketing & Events
University of North Carolina, Campus Recreation
2010 - 2015
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Develop indivualized, comprehensive marketing and communications plans to promote UNC Campus Recreation programs, events and facilities
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Facilitate the follow-through of all marketing campaigns, including graphic design, public relations initiatives, social media outreach, etc.
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Coordinate, staff and facilitate departmental special events and fairs for the campus community
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Develop and foster various partnerships and collaborations within the university community
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Supervise staff of 20 to include full time Marketing Coordinator and Graphic Designer
Account Executive
Asayo Creative, Inc.
2009-2010
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Responsible for effectively managing exisiting and potential client relationships and coordinating all client needs within the agency
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Responsible for other tasks, including, but not limited to, writing press releases and RFPs, copy editing, negotiating sponsorships and contracts, and pursuing sales
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Established and monitored organizational systems to increase team productivity and efficiency
Account Coordinator
Charles Ryan Associates
2008-2009
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Served as a liaison to coordinate all client needs, including creative, advertising and public relations needs
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Responsible for other tasks, including, but not limited to, coordinating events and open houses, media tracking, research support, copy editing, writing press releases and additional media outreach
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Acted as Account Executive on three separate accounts
Professional Skills
Adobe Creative Suite
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Photoshop
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InDesign
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Illustrator
Social Media Management
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Facebook
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Instagram
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Twitter
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Sendible
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HootSuite
Web Programs
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MailChimp
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Canva
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Wix
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Shopify
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Google Analytics
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Prezi
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Basecamp
Personal Skills
Integrated Marketing Communications
Event Planning
Branding & Identity Strategies
Graphic Design
Web Content Management
Team Management
Fundraising
Verbal & Written Communication
Philanthropy
Junior League of Orange and Durham Counties (2013-2016)
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2014-2016, Communications Committee
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Spring 2014, Provisional Class Committee
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Fall 2013, Co-chair of the Provisional Class Committee
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Spring 2013, Chair of the Provisional Group Project
Community Work
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Durham Fire Dept.
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Healthy Girls Save the World
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Dress for Success
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JLDOC Bargain Sale
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JLDOC Home Roam
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Durham Rescue Mission
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Caring House
Gamma Sigma Sigma Service Sorority (2002-2004)
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Focused on serving the Knoxville community through extensive volunteer work
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Included volunteering with March of Dimes, Red Cross Daycare and much more
Senior Special Events Coordinator
West Virginia University, Cancer Centers
2006-2008
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Responsible for coordinating, publicizing, supervising and evaluating all special events and fundraisers to benefit the Mary Babb Randolph Cancer Center and the Betty Puskar Breast Care Center
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Fiscal responsibilities included generating donors, devising and managing multiple budgets, negotiating sponsorships and contracts
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Served as Development Office Manager overseeing full time Development Officer, as well as multiple interns and student employees
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Served as Tournament Director for the LPGA Durhamed Futures Tour, organizing the entire golf tournament, including securing sponsorships, advertising and marketing initiatives, and coordinating the week’s special events, which included a fashion show, sponsors’ party, survivors’ walk and corporate pro-am
Assistant Director of Summer Programs
Episcopal School of Knoxville
2006 (summer)
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Governed all aspects of recreational activities and programming
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Responsible for training, supervising, scheduling and evaluating all staff
Fitness Programs Graduate Assistant
University of Tennessee, RecSports
2004-2006
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Supervised staff of 65+, to include recruiting, training, scheduling and evaluation of all student employees
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Coordinated special events and departmental projects
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Developed Personal Training Program and increased variety and frequency of Group Fitness Classes
Public
Speaking
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2014 National Intramural Recreational Sports Association (NIRSA) National Conference (Nashville, TN), The Body Beautiful Project: Promoting Holistic Views of Health & Positive Body Image
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2014 UNC Student Affairs Professional Development Session (Chapel Hill, NC), Personality & Leadership Styles: Discover Your “True Colors”
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2013 NIRSA National Conference (Las Vegas, NV), Marketing Avengers: Super Promotional Ideas, Innovations & Best Practices
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2012 UNC Student Affairs Professional Development Session (Chapel Hill, NC), Social Media Trends in a University Setting
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2010-2013, Served as a Guest Lecturer for UNC-CH Department of Exercise and Sport Science
Additional
Training
On-site Event Manager (freelance)
Durham State of the City
March 2017
Sports Administration Intern
Knoxville Ice Bears Professional Hockey Team
2005-2006 season
Event Facilitator
Nationwide PGA Knoxville Golf Open
summer 2005
Marketing and Public Relations Intern
Knoxville Museum of Art
summer 2004
Cheerleading Program Coordinator
Episcopal School of Knoxville
2003-2004 season