Karen H. Cunningham
Marketing, Communications & Event Planning Specialist
SAMPLES OF MY WORK
Sample | 01
Creative Marketing Strategies
Thinking of creative ways to most effectively communicate a message to a specific audience is what I do. It's what I love to do. Everything from creating an inspirational video patient testimonial to coordinating a high-energy flash mob in the center of a college campus...nothing is off limits!
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Sample | 02
Comprehensive Marketing & Communications Plans
Example: The Body Beautiful Project
The Body Beautiful Project was an annual campaign spearheaded by UNC Campus Recreation's marketing team. It was dedicated to promoting positive body image and holistic perspectives of health. The 2014 visual campaign focused on the tagline “change the conversation,” encouraging students to consider the power and influence of common media messages, critically consider their implications, and take action to combat them.
With the help of my team, I coordinated all aspects of the marketing campaign, which included print and digital materials, social media and web communications, promotional street teams, and special events. Posters, flyers, website banners, social media posts, an inspirational promo video and life-sized portraits of GI Joe and Barbie were utilized throughout the UNC community to spark dialogue about issues of body image and self-acceptance.
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Sample | 03
Editorial Graphic Design
Example: Tar Heel Tone Up Magazine
Tar Heel Tone Up was a bi-annual magazine created and distributed by UNC Campus Recreation to the UNC student body. In addition to designing the 35+ page magazine using Adobe InDesign, I coordinated additional aspects of the magazine including: creating the project outline, gathering and researching content, appointing writing assignments, copy editing articles, and coordinating photo shoots.
Sample | 04
Branding & Identity
Various Print Collateral
In my years working in the communications field, I have written countless copy, and overseen the creative and production of print projects for various private businesses, non-profit organizations, medical entities, universities, high-profile events and more. Print materials included, but are not limited to, informational brochures, fundraising solicitations, magazines, annual reports and special invitations.
Sample | 05
Event Planning
Example: Veterans Day 5K
In 2013, UNC Campus Recreation hosted a 5K fun run on Veterans Day to honor those who served our country, and with the goal of collecting canned goods for the homeless during the Thanksgiving season.
I was responsible for planning all aspects of the event, including securing partners and sponsorships, creating and disbursing all media and marketing efforts, and staffing the event. We partnered with Fleet Feet, Durham Rescue Mission, VFW and American Legion of Chapel Hill. In lieu of a registration fee, all participants were asked to bring canned and/or boxed goods to be donated to local homeless veterans for the Thanksgiving holiday through the Durham Rescue Mission. There were light refreshments, prizes and giveaways. It was a huge success, garnering over 400 runners and 1,200 canned goods.
Miscellaneous Event Coordination
My creative A-type personality, combined with my acute organizational skills and attention to detail, make me the ideal person to plan events. I thrive on coordinating events from the ground up--from conceptualization, to publicizing, supervising and evaluating the event. I have experience executing events of all types, including: high-end galas, high-profile political events, various sporting tournaments, professional parties, CE courses, educational fairs, town hall meetings, ribbon-cutting ceremonies, and more. You name it, I have probably done it! And if I haven't--I am very capable and resourceful--I am confident I can figure it out.
Sample | 06
Website Coordination
& Development
New Website Launches
On four separate occasions I had the opportunity to play a vital role in launching large-scale, comprehensive websites. While at UNC-Chapel Hill, the Duke-affiliated Caring House, and Durham Prosthodontics, I collaborated with external web development firms to design, build, and maintain the new websites. My responsibilities included coordinating and creating all content, developing the site map, extensive content photography, as well as post-launch content management maintenance. All three websites are still in-use today. I also developed, from the ground up, an online boutique, Simply Audrey. Using the Shopify platform, I was able to create a professional and modern website for my high-end boutique. I currently maintain and manage Simply Audrey's online presence.